Glossary entry

English term or phrase:

equity (marketing)

Spanish translation:

valor de marca

Added to glossary by Margarita Palatnik (X)
May 7, 2005 11:49
19 yrs ago
4 viewers *
English term

Equity

English to Spanish Marketing Marketing Literature for marketing research on fabric softener
Some New Thoughts To Consider Based on Equity and Target

Discussion

Non-ProZ.com May 7, 2005:
Answer on "Patrimonio" Maria, I share your doubts and that is the reason why I posted this question. Under the title "Thoughts to consider..." there follow a number of statemens on how a client may feel about a fabric softener. I'm baffled.
Maria May 7, 2005:
Do you have any more information that will shed some light in the way equity is meant in this case? I am not sure equity is patrimonio in this context (marketing).

Proposed translations

+3
5 hrs
Selected

valor de marca

creo que en este caso es una abreviación de "brand equity"

Secret Agent Enterprises Inc. - Web Software Solutions for the ...
... this initial stage Secret Agent works closely with the client to gather company
background, audience, existing brand equity, and target market sectors. ...
www.secret-agent.com/?pageId=3 -

[PDF] 04.02.26_Health Overview_v3
... brand equity and target marketing. investments. Sufferer Panels. North American
and European. patient panels allow cost-effective ...
www.ipsos-insight.com/pdf/ipsos-insight_health.pdf -

[PDF] HEALTH FACT BOOK
... comprehensive set of diagnostics for maximizing brand equity and target.
marketing investments. North American and European Sufferer Panels allow ...
www.ipsos.ca/pdf/Ipsos_HealthFactBookPages.pdf -

Peer comment(s):

agree Claudia Luque Bedregal
12 mins
Thanks, clb!
agree Adriana de Groote : Es muy probable
5 hrs
Gracias, Adriana
agree Ezequiel Fernandez
14 hrs
Gracias, larru
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4 KudoZ points awarded for this answer. Comment: "I used this; thanks Margarita"
+2
3 mins

patrimonio

I found the translation in the Oxford dictionary
Peer comment(s):

agree Egmont
2 mins
agree margaret caulfield
15 mins
Something went wrong...
53 mins

capital, capital propio

eq·ui·ty (kw-t)
s. 2. (FINANZAS) - valor líquido
capital neto
capital propio

• American Heritage®
Axone Services & Développement (terminología financiera)

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1 hr

propiedad

Según el contexto, se está hablando de la ropa personal.
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1 hr

rendimiento (valor)

Harald, en tal caso, tal vez se están refiriendo a "rendimiento" (as in performance), o incluso al valor del suavizador comparado con el rendimiento y el blanco (target) del objetivo.

Who knows? Marketing people like to be imaginative ;o)


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