Glossary entry (derived from question below)
Swedish term or phrase:
marknadstänk
English translation:
marketing approach
Added to glossary by
Phlebas
Jun 3, 2013 20:03
11 yrs ago
Swedish term
marknadstänk
Swedish to English
Bus/Financial
Paper / Paper Manufacturing
profitability strategies
context: företag skulle vinna på att stärka sitt marknadstänk
= marketing philosphy?
= marketing philosphy?
Proposed translations
(English)
4 +1 | marketing approach | Lene Johansen |
3 | marketing thinking | Sven Petersson |
Proposed translations
+1
19 hrs
Selected
marketing approach
By reading your source, it seems as the company is not market focused enough, which is a result of the internal company culture. Thus the use of the word tänk. A U.S. company would call this changing the marketing approach. It is not so much about philosophy at all, because philosophy is a very passive, internal type of process. Approach implies actions and activities.
4 KudoZ points awarded for this answer.
3 hrs
marketing thinking
By target group analysis and similar techniques.
Discussion