May 28, 2006 18:46
18 yrs ago
11 viewers *
French term

exé/gravure

French to English Other Printing & Publishing
This is part of a proposal for an advertising campaign.

Véritable bible (littéralement ‘livre de recettes’) le « cook book » [explaining everything about the campaign] est à destination des décideurs puis des personnes en charge de la localisation de la campagne publicitaire. Il est accompagné des masters digitaux pour localisation des créations (exé/gravure).

I am really stuck on this! I know that 'gravure' has various meanings within printing, but can't work out what it means here, or whether these terms go together or not.

Any help with this would be greatly appreciated!
Proposed translations (English)
3 digital/print
4 pre-press

Proposed translations

2 hrs
Selected

digital/print

I wonder whether éxé / gravure stand for 'pour éxécution'/'pour gravure' ie destined for digital or print media respectively..

So éxé would be executable files - ie put in a DVD and it plays.

'gravure' would refer to ready-to-print formats, eg EPS, that you could just hand over to the printers.

Just some thought to get the ball rolling
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4 KudoZ points awarded for this answer. Comment: "Very hard to decide between the two answers! I opted for 'digital/print files' in the end, although I haven't had confirmation that it is correct. Many thanks to both of you for your help -- it was indispensable!"
11 hrs

pre-press

Pre-press activities - after the design phase, execution of the layout - composition, scanning, etc, leading up to plate production.

http://www.gutenberg-online.com/offres.php?metier_id=18

Opérateur(trice) gravure
Mission générale :
Effectue la gravure pour les travaux qui lui sont confiés par le Responsable gravure.

Fonctions exécution :
Flashage films, épreuves numériques, fichiers numériques.
Détourage.
Épreuvage analogique.


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Note added at 12 hrs (2006-05-29 06:59:45 GMT)
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http://www.bls.gov/oco/ocos230.htm

Prepress work is now done with the use of digital imaging technology by prepress technicians known as “preflight technicians” or production coordinators. Using this technology, these technicians take the electronic files received from customers, check it for completeness, and format it into pages using electronic page layout systems. Even though the pages may already be laid out, they still may have to be formatted to fit the dimensions of the paper stock to be used. When color printing is required, the technicians use digital color page-makeup systems to electronically produce an image of the printed pages, then use off-press color proofing systems to print a copy, or “proof,” of the pages as they will appear when printed. The technician then has the proofs delivered or mailed to the customer for a final check. Once the customer gives the “OK to print,” technicians use laser “imagesetters” to expose digital images of the pages directly onto thin aluminum printing plates.

Note from asker:
I really appreciate your help, Sue -- this really helped me to get an idea of the meaning.
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