Glossary entry (derived from question below)
English term or phrase:
Getting the inside on-side
English answer:
getting those within a company fully behind the idea
Added to glossary by
Stephanie Ezrol
Jan 23, 2011 12:34
14 yrs ago
English term
Russian Federation
The value of the right word
Native in: Russian (Variant: Moscow)
Works in: English to Russian, Russian to English, Spanish to Russian, and 1 more.
Getting the inside on-side
English
Bus/Financial
Marketing
Getting the inside on-side
The brand should belong to everyone in the company. It needs the commitment and passion of all those who have understood and assimilated the brand’s values throughout the organisation, not just the marketing and communications departments.
Could you please paraphrase the expression?
Thank you.
The brand should belong to everyone in the company. It needs the commitment and passion of all those who have understood and assimilated the brand’s values throughout the organisation, not just the marketing and communications departments.
Could you please paraphrase the expression?
Thank you.
Change log
Jan 29, 2011 13:22: Stephanie Ezrol Created KOG entry
Responses
+7
1 hr
Stephanie Ezrol
United States
United States
Native in English
&
English
Works in field
United States
French to English, English to English
Native in: English
Works in: English, French to English, French Middle (ca.1400-1600) to English
Related KudoZ points
:
12
Selected
getting those within a company fully behind the idea
In a marketing context I believe they are discussing the fact that not only do you have to sell the brand idea outside (to potential customers or an outside audience) but you also have to sell it inside (within your company or organization),
So the title is about getting the inside (those within the company or organisation) on-side (on the side of the brand idea) as if they were the fans/members of a sports team who are fully participating in making sure that the team (brand) suceeds.
So the title is about getting the inside (those within the company or organisation) on-side (on the side of the brand idea) as if they were the fans/members of a sports team who are fully participating in making sure that the team (brand) suceeds.
4 KudoZ points awarded for this answer.
Comment: "Thank you, Stephany!
I appreciate it."
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