Jul 21, 2009 14:38
15 yrs ago
7 viewers *
English term
co-branding
GBK
English to Croatian
Bus/Financial
Marketing
Definition from
Cox Search, Inc:
A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone.
Example sentences:
There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. (NewsFactor Network)
The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. (Paul Temporal's Asia Branding Tips )
Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. (LightMix Design Studio Blog)
Proposed translations
(Croatian)
| 1 +1 | udruživanje brandova |
marsares
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Change log
Jul 21, 2009 14:33: changed "Kudoz queue" from "In queue" to "Public"
Jul 21, 2009 14:38: Enrique Cavalitto changed "Stage" from "Preparation" to "Submission"
Jul 24, 2009 14:57: changed "Stage" from "Submission" to "Selection"
Aug 1, 2009 17:29: Enrique Cavalitto
Proposed translations
+1
1 day 22 hrs
udruživanje brandova
Primjer nije baš najbolji, no boljeg nisam mogla naći.
Možda bi se još eventualno dalo prevesti kao "udruživanje robnih marki", no takvog primjera uopće nema na internetu.
Možda bi se još eventualno dalo prevesti kao "udruživanje robnih marki", no takvog primjera uopće nema na internetu.
Definition from
own experience or research:
Strategija brendiranja kada trgovac koji posjeduje svoj vlastiti brand traži partnera s već etabliranim brandom u vlasništvu neke druge organizacije u nadi da će sinergija tih dvaju brandova biti snažnija od jednog zasebno.
Example sentences:
Nike je 2004. godine kupio Converse te tim udruživanjem dvaju svjetski poznatih brandova postao svjetski broj 1 i u tom tržišnom segmentu. Ove godine NIKE proslavlja svoj 36. rođendan. U 2008. Converse Ine slavi stoljeće postojanja kao jedan od najjačih brandova - ikona. Od kad je dizajnirana All Star tenisica, 1917., o čemu smo detaljnije pisali u našem prošlom broju, preko Afroameričkih timova intelektualaca dvadesetih i tridesetih godina prošlog stoljeća... (City Magazine)
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