Member since Nov '08

Working languages:
English to Romanian
Romanian (monolingual)
Italian to Romanian

Availability today:
Mostly available

July 2026
SMTWTFS
   1234
567891011
12131415161718
19202122232425
262728293031 

Anca_Oprita
Helping global brands sound Romanian

Cluj-Napoca, Cluj, Romania
Local time: 11:21 EEST (GMT+3)

Native in: Romanian (Variants: Romania, Moldovan) Native in Romanian
  • Send message through ProZ.com
  Display standardized information
Bio

Transcreation specialist with 20+ years of experience adapting brand messaging from English and Italian into Romanian. 

I turn global campaign headlines into copy that resonates locally, preserving tone, cultural nuance, and emotional impact. 

Trusted by agencies working with brands like Nespresso, Hermès, Coca-Cola, Adidas, and Dyson across multichannel campaigns.

Alongside my creative work, I have fifteen years of market research translation experience for leading research agencies.


SKILLS

Transcreation | Marketing Localisation | Copy Adaptation | Brand Voice Development | MT Post-editing | Market Research Translation


CAT TOOLS

SDL Trados Studio | XTM | memoQ | Smartling | Wordbee

  

WORK EXPERIENCE

Freelance Transcreator & Marketing Translator (EN/IT > RO)

2008 – Present

  • Transcreate headlines, taglines, and campaign copy for global brands across FMCG, tech, beauty, automotive, retail, healthcare, and entertainment verticals
  • Deliver multiple creative adaptations per brief with back-translations and detailed rationale, enabling client teams to evaluate strategic fit
  • Adapt brand voice for digital ads, websites, social media, and integrated marketing campaigns across EN/IT > RO
  • Post-edit MT-generated marketing content for product-focused websites, improving fluency and brand alignment

Translator & PR Coordinator | Heifer Romania, branch of Heifer International

2002 – 2008

  • Translated organizational documents and reports for international communication
  • Wrote impact narratives for international donors and stakeholders


SELECTED CLIENTS BY INDUSTRY

FMCG — Nespresso, Starbucks, Coca-Cola, Sprite, Fanta, Pringles, Milka, Colgate, Duracell, Amstel, Ballantine’s, Whiskas, Sheba, Hill’s

Beauty & Luxury — Hermès, Azzaro, Sephora

Tech & Electronics — Samsung, Dyson, Beko, IQOS

Automotive — Honda, Ford, Opel, Renault

Retail & Fashion — Adidas, Puma, C&A, Zalando, Falk&Ross

Healthcare — Elevit, Supradyn, elmex

Entertainment & Media — BBC, SkyShowtime, Cartoon Network

Market Research — Kantar, TNS, Verian; European Commission (Eurobarometer)


EDUCATION

MA, Italian Culture and Civilization — Babes-Bolyai University, Cluj-Napoca

MA, Communication and Public Relations — National School of Political and Administrative Studies, Bucharest

BA, Italian and English language and literature — Babes-Bolyai University, Cluj-Napoca

This user has reported completing projects in the following job categories, language pairs, and fields.

Project History Summary
Total projects16
With client feedback3
Corroborated4
100% positive (3 entries)
positive3
neutral0
negative0

Job type
Translation14
Subtitling1
Editing/proofreading1
Language pairs
English to Romanian8
Italian to Romanian6
Romanian to English2
Specialty fields
Marketing4
Advertising / Public Relations3
Media / Multimedia3
Automotive / Cars & Trucks2
Cinema, Film, TV, Drama2
Printing & Publishing1
Cosmetics, Beauty1
Other fields
Gaming/Video-games/E-sports4
Finance (general)2
Human Resources2
Social Science, Sociology, Ethics, etc.1
Medical: Dentistry1
Telecom(munications)1
Poetry & Literature1
Keywords: Romanian, Transcreation, Marketing Translation, Advertising Translation, Campaign Localization, Brand Voice Adaptation, Market Research Translation, Survey Translation, Questionnaire Translation, Back-translation. See more.Romanian, Transcreation, Marketing Translation, Advertising Translation, Campaign Localization, Brand Voice Adaptation, Market Research Translation, Survey Translation, Questionnaire Translation, Back-translation, Cultural Adaptation, Content Localization, MT Post-editing, Trados Studio, XTM, memoQ, Smartling, Wordbee, EN–RO Translation, IT–RO Translation, Freelance Translator, Romeno, Trascreazione, Traduzione di Marketing, Ricerche di Mercato, Localizzazione di Campagne, Traduzione IT–RO. See less.


Profile last updated
May 12



More translators and interpreters: English to Romanian - Italian to Romanian   More language pairs