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I began in localization back in 2004, when joining
Mother Tongue as a French and German graduate.
Soon realizing I had found my passion at the junction of branding and language,
my work has revolved around cross-cultural communication ever since. I’ve been
fortunate to partner with a wide variety of blue-chip brands over the years, developing tailored
solutions to elevate localization quality and drive international engagement.
And as a husband to a Peruvian wife and father to two young Anglo-Peruvian
daughters, I find I frequently take my work home with me!
Keywords: advertising, marketing, ad agency, creative adaptation, transcreation, copywriter, copywriting