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Spanish to English: Marketing article - Source: Source: https://stefanini.com/es/trends/articulos/stefanini-consolida-plataforma-de-marketing-digital-y-busca-la-internacionalizacion General field: Marketing Detailed field: Marketing
Source text - Spanish Stefanini consolida plataforma de Marketing Digital y busca la internacionalización
01 de junio de 2021 por DFREIRE Comunicaciones y Negocios
La plataforma llamada Haus reunirá a seis empresas del grupo: Gauge, Inspiring y los miembros del holding Haus – W3haus, Huia, Brooke y CAPS.
En la era digital es fundamental estar alineados con los cambios del mercado y desarrollar estrategias que estén en línea con las nuevas realidades y hábitos de los consumidores. La transformación de la experiencia del cliente (CX) gana más fuerza y refuerza la importancia del marketing digital en la estrategia de negocio de las organizaciones, independientemente del tamaño y la industria.
Teniendo en cuenta este escenario que prioriza al cliente en el centro de la relación con las marcas, Stefanini Group comienza a integrar todas sus empresas de marketing digital en una única plataforma llamada Haus. Con este modelo, que reúne a Gauge (productos/canales digitales y rendimiento), Inspiring (fidelización y compromiso del cliente), la agencia de publicidad W3haus, HUIA (comercio digital), Brooke (productora de contenidos digitales) y CAPS (rendimiento de clientes), el objetivo es mejorar la experiencia del consumidor de punta a punta en su jornada y aumentar la generación de negocios para los clientes del grupo (...)
Translation - English Stefanini establishes a Digital Marketing platform and looks for globalization
June 1st 2021, by DFREIRE – Business and Communications
The platform named Haus will gather six companies of the group: Gauge, Inspiring and the members of the Haus holding – W3Haus, Huia, Brooke and CAPS.
In this digital era it is highly important to be aligned with the market changes and to develop strategies related to the new realities and consumer habits. The transformation of the customer experience (CX) is becoming more relevant and reinforces the importance of digital marketing in the business strategy of companies, regardless of size and industry.
In this context, which puts the customer in the center of the brand relations, Stefanini Group has started to gather all of its digital marketing businesses in a unique platform named Haus. With this model, which gathers Gauge (products / digital channels and performance), Inspiring (loyalty and customer commitment), the advertising agency W3haus, HUIA (digital trade), Brooke (digital content producer) and CAPS (customer performance), the purpose is to enhance customer experience as a whole as well as the development of businesses for the group’s customers (...)
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Graduate diploma - University of Buenos Aires
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Years of experience: 4. Registered at ProZ.com: Oct 2022. Became a member: Oct 2022.
My name is Maria
Virginia Conte and I’m a translator in EN-ESLA with three years of experience
in the field. I’m an Argentine citizen, residing at Buenos Aires, Argentina.
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