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English to Spanish: What is content marketing General field: Marketing Detailed field: Marketing
Source text - English What is content marketing?
Content marketing is using relevant and valuable information to attract potential customers to you. This information will not only attract but, if done correctly, will engage your target audience and drive profitable action to your business.
I'm always amazed at the looks and responses I get when I'm speaking to a client and I explain to them they need more content. I'm then almost always questioned "why?"
Think of content as a way of interacting and communicating with your customers without selling.
Need proof it works? Think of an article you read that captured your attention and really engaged you. Did you look to see who the writer was? Were you interested in the company that they worked for and the products or services that they offered? If they were using the skills of content marketing, I can almost guarantee you did.
A great article can market your product or service in a way that the consumer is not interrupted. You are using that article to educate your consumer and create awareness on information that is important to them. This makes your potential buyer more intelligent.
A successful content marketing strategy will deliver consistent valuable information to your target market, when this strategy works you turn the consumers you have targeted into buyers.
Translation - Spanish ¿Qué se entiende por Marketing de contenido?
El Marketing de contenido utiliza información relevante y valiosa para atraer posibles consumidores. Esta información no sólo los atraerá, sino que, si se realiza de forma correcta, captará al público objetivo e impulsará una acción rentable para su negocio.
Siempre me asombro por las miradas y respuestas que me dan cuando le estoy hablando a un cliente y le explico que lo que necesita es más contenido. Casi siempre me formula la misma pregunta “¿Por qué?”
Piense en el contenido como una manera de interactuar y comunicarse con sus clientes sin venderles.
¿Necesita pruebas de que esto funciona? Piense en un artículo que Ud. leyó y que atrajo su atención y que además realmente lo atrapó. ¿Se interesó en saber quién fue su escritor? ¿Se interesó por la compañía para la cual trabaja y en los productos o servicios que ofrece? Si se hubieran utilizado los beneficios de las técnicas del marketing de contenido, puedo garantizarle que Ud. se hubiese interesado.
Un gran artículo puede promocionar su producto o su servicio de manera de que no se interrumpa el servicio al consumidor. Se utiliza este artículo en particular para educar al consumidor y crear una apreciación de la información que sea importante para él. Esto hace que el comprador en potencia sea más inteligente.
Una estrategia de marketing de contenido exitosa brindará información valiosa para su mercado objetivo. Cuando dicha estrategia funciona, los consumidores hacia quienes nos dirigimos, se transforman en compradores.
English to Spanish: Insider Beauty Secrets General field: Other Detailed field: Cosmetics, Beauty
Source text - English Insider Beauty Secrets: How to Choose Natural Products and Supplement
The way we look is a direct result of what we put into our bodies. The food we eat and the beauty products we use greatly affect our outward appearance. Unfortunately, it is a fact that like our food supply most of our beauty products are full of toxins, preservatives, and even poisons. These are put in our beauty products in order to give them a longer shelf life and thus give the companies more profits. In order to be a healthy consumer, we must make conscious choices at the check-out counter by choosing natural and organic beauty products.
Don't be fooled by advertising. Most of the beauty products you see on TV and in magazines are targeted towards us to make us think we need their product to look younger, sexier, and skinnier. In fact these products actually age us because of all the poisons, toxins and preservatives in the product! When we use these products on our hair, skin or nails we are putting these toxic substances directly into our bloodstream!
The cosmetics industry is the least regulated industry under the jurisdiction of the FDA. This means that we have to be cautious and aware of the products we are using. Even some natural products contain hidden toxins and preservatives so it is important to read labels carefully. Go to your local health foods store and purchase products that are certified organic.
Translation - Spanish Información Confidencial sobre los Secretos de Belleza: Como Elegir Productos Naturales y Suplementos
La manera en la que nos vemos es el resultado directo de cómo cuidamos nuestro cuerpo. La forma en que nos alimentamos y los productos de belleza que utilizamos afectan en gran medida nuestra apariencia. Desafortunadamente, tanto nuestros alimentos como los productos de belleza que compramos, en su gran mayoría contienen toxinas, conservantes y sustancias contaminantes. Dichos elementos se encuentran en los productos de belleza a fin de proveerlos de mayor vida útil y de esta forma darle más ganancias a las empresas. Como consumidores saludables, debemos ser conscientes al momento de la elección en la compra, y seleccionar productos de belleza naturales y orgánicos.
No se deje engañar por la publicidad. La mayoría de los productos de belleza que se promocionan en televisión y en revistas están dirigidos al público para generar la necesidad de dichos productos con la promesa de lucir más jóvenes, sexis y más delgados. ¡De hecho nos envejecen por todas las sustancias contaminantes, toxinas y conservantes que contienen! Al hacer uso de tales productos, estamos agregando a nuestro cabello, piel y uñas, toxinas que ingresan directamente a nuestro torrente sanguíneo.
La industria cosmética es la industria menos regulada bajo la jurisdicción de la FDA. Esto significa que debemos ser cautelosos e informarnos acerca de los productos que utilizamos. Existen productos naturales que contienen toxinas escondidas y conservantes por lo que es de vital importancia leer las etiquetas cuidadosamente. Cuando concurra al centro de venta de alimentos naturales, adquiera aquellos productos orgánicos que estén debidamente certificados.
English to Spanish: White sands General field: Other Detailed field: Tourism & Travel
Source text - English WHITE SANDS
One Third of the tourists arrive in the country through Montevideo, the capital of Uruguay. 42 % of the country’s population lives in Montevideo, which offers numerous day and night cultural activities, and has a wide range of restaurants and hotels. This estuary of the River Plate also offers 22 kilometers of white, sandy beaches.
Pocitos is the ideal if you are looking for a crowded beach. It is 15 minutes from the city center and is a meeting lace for children, youngsters and adults. During the summer season volleyball, rugby, football and even kite-flying competitions are held here.
Carrasco is the most important residential area in Montevideo. Its large houses, old and modern, its leafy streets and tranquility, are the perfect surroundings for a vast beach of very fine, white sand. The imposing Casino Carrasco Hotel, with its classical architecture, gives this area of Montevideo an European touch.
RIVER BEACHES
In Uruguay there are a great variety of beaches and resorts for those who seek a peaceful holiday. They are not very crowded and therefore ideal for families who wish to do sports and above all rest. It could be said, that this menu has a mixture of delicacies to offer, each with the native spice of the region where it is produced. In the Rio Uruguay and in the Rio Negro, you can fish from the sandy banks or take a rowing boat out into their calm waters.
Translation - Spanish ARENAS BLANCAS
Un tercio del total de turistas que llegan al país, lo hacen a través de Montevideo, la capital de la República Oriental del Uruguay. Un 42% de la población del país reside en la ciudad de Montevideo, la cual ofrece actividades culturales durante el día y la noche, y brinda una amplia gama de hoteles y restaurantes. El estuario del Río de la Plata ofrece asimismo, 22 kilómetros de playas con finas arenas blancas.
Pocitos es ideal si lo que busca es una playa muy concurrida. Se encuentra ubicada a 15 minutos del centro de la ciudad y es el punto de encuentro preferido de niños, jóvenes y adultos. Durante la temporada de verano, se puede disfrutar de actividades tales como voleibol, rugby, fútbol y competencias de cometas.
Carrasco es el área residencial más importante de la ciudad de Montevideo. Sus grandes residencias, antiguas y modernas, sus calles arboladas y la tranquilidad del lugar, constituyen el entorno perfecto para esta vasta playa de arenas finas y doradas. El imponente Hotel Casino Carrasco, con su clásica arquitectura, le da un toque europeo a este lugar de Montevideo.
PLAYAS DE RÍO
Uruguay cuenta con una gran variedad de playas y balnearios para aquellos quienes buscan unas vacaciones de descanso. No son tan concurridas y por consiguiente, son ideales para las familias que deseen practicar deportes y sobre todo descansar. Podría decirse que este menú presenta una variedad de delicatessen para ofrecer, cada una de ellas con el sabor típico de la región que las brinda. En el Río Uruguay y en el Río Negro, ofrecen actividades de pesca desde los bancos de arena o remar en bote por la calma de sus aguas.
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Years of experience: 26. Registered at ProZ.com: Jun 2010.
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Bio
Welcome!
More than 12 years of experience in International Commerce for companies such us IBM, General Motors, Abbott, Johnson & Johnson and working as translators in Tata Consultancy Services have provided us with a unique background and expertise. We have worked locally for many customers, both with Government Agencies as well as private customers. As an example of the above, we can mention travel agencies such as Turisport and Bueme´s and Uruguay´s most prestigious dairy company Conaprole.
Furthermore, our degrees as Sworn Translator and PHD in International Relations, and a degree in Trade Marketing Management contributed to build and refine our translator skills.
We have the technical background and flexibility to face upcoming translation jobs.
We have achieved experience translating texts related to Tourism, Marketing, Food & Dairy Products, Cosmetics, Beauty, Advertising and Public Relations.
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Keywords: Tourism, Marketing, Dairy Products, Cosmetics, Beauty, Advertising and Public Relations.
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