Glossary entry (derived from question below)
German term or phrase:
Preisempfinden
English translation:
Price perception
Added to glossary by
Brian Browne
Apr 22, 2006 21:50
18 yrs ago
German term
Preisempfinden
German to English
Bus/Financial
Marketing
Pricing policy
From a presentation:
Verbraucherwahrnehmung
- Das Kaufverhalten ist abhängig vom „empfundenen“
Preisraster des Verbrauchers
- Das Preisempfinden ist i.A. artikelunabhängig
- Die Preisschwellen bestimmen das Kaufverhalten
Would "price impression" be a possibilty? (Seems to be a good candidate, after having checked Google.
Verbraucherwahrnehmung
- Das Kaufverhalten ist abhängig vom „empfundenen“
Preisraster des Verbrauchers
- Das Preisempfinden ist i.A. artikelunabhängig
- Die Preisschwellen bestimmen das Kaufverhalten
Would "price impression" be a possibilty? (Seems to be a good candidate, after having checked Google.
Proposed translations
(English)
3 +5 | Price perception |
Melanie Sellers
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4 +1 | price sensitivity |
NGK
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3 | comfort level |
foehnerk (X)
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Proposed translations
+5
18 mins
Selected
Price perception
Price image is then used within the solution to maintain your intended ***price perception**** over the long term whilst price and promotion changes are being administered. CDS turn a deep understanding of elasticity into actionable information - price image maintains ***price perception*** within your intended boundaries.
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Note added at 26 mins (2006-04-22 22:17:09 GMT)
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http://72.14.203.104/search?q=cache:CS3cHyrYSkEJ:www.morgans...
4 KudoZ points awarded for this answer.
Comment: "Thanks Melanie. Price perception also ties in well with 'empfundenen' earlier on in the (powerpoint) slide as well as other web pages I found later."
+1
6 mins
price sensitivity
2 days 14 hrs
comfort level
...you can google : price "comfort level" and see if any of the hits support your context.
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