Glossary entry (derived from question below)
German term or phrase:
Preisoptik
English translation:
price attractiveness
Added to glossary by
Brian Browne
Apr 22, 2006 21:42
18 yrs ago
German term
Not a translator
Works in: German to English
Preisoptik
German to English
Bus/Financial
Marketing
Pricing policy
From a presentation on product pricing:
Verfahren ermöglicht …
•• unbemerkbare Preiserhöhungen
•• optimale Preisoptik
•• optimale Abstände zwischen Regalpreis, Dauerniedrigpreis und Aktionspreis
I first thought price image would be appropriate but this is Preisimage in German, although Preisimage could conceivably include Preisoptik. However, in the same presentation Preisimage is used as well as Preisoptik.
Other possibilities?
- "Price appearance" (Google search does not confirm this)
- "Price impression" (Seems to be common but seems to be Preisempfinden).
Verfahren ermöglicht …
•• unbemerkbare Preiserhöhungen
•• optimale Preisoptik
•• optimale Abstände zwischen Regalpreis, Dauerniedrigpreis und Aktionspreis
I first thought price image would be appropriate but this is Preisimage in German, although Preisimage could conceivably include Preisoptik. However, in the same presentation Preisimage is used as well as Preisoptik.
Other possibilities?
- "Price appearance" (Google search does not confirm this)
- "Price impression" (Seems to be common but seems to be Preisempfinden).
Proposed translations
(English)
| 4 | price attractiveness |
Nicole Schnell
|
| 3 | price presentation |
Trudy Peters
|
| 3 | price overview/vision of prices |
CMJ_Trans (X)
|
| 3 | price perception |
foehnerk (X)
|
| 2 | good-looking price |
Jonathan MacKerron
|
| 2 | visual pricing |
Stephen Sadie
|
Change log
Apr 22, 2006 22:05: Marcus Malabad changed "Term asked" from "preisoptik" to "Preisoptik"
Proposed translations
5 hrs
Nicole Schnell
United States
United States
Native in German
Specializes in field
United States
Award winning Advertising/Marketing
Native in: German 
Works in: English to German, German to English
Related KudoZ points
:
116
Selected
price attractiveness
This isn't about visual presentation, it's a psychological thing. You can make consumers believe that they just saved a lot. As long as they don't do the math.
4 KudoZ points awarded for this answer.
Comment: "Still not sure about this one but price attractiveness seems the best choice. The price psychology point is particularly pertinent (please excuse unintended alliteration) after I had checked a number of german web pages. Many thanks Nicole."
4 mins
Jonathan MacKerron
Native in English
Retired as of Jan 2019!
Native in: English
Works in: German to English, French to English
Related KudoZ points
:
92
good-looking price
is horrible I know, but it gets some 400 googles
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Note added at 6 mins (2006-04-22 21:48:49 GMT)
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optimal from a pricing perception point of view
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Note added at 6 mins (2006-04-22 21:48:49 GMT)
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optimal from a pricing perception point of view
8 mins
Stephen Sadie
Germany
Germany
Native in English
Works in field
Germany
Practical business experience, reliable
Native in: English
Works in: German to English, English to German
Related KudoZ points
:
68
visual pricing
googles ok, sounds poor!
or visually attractive pricing
or visually attractive pricing
5 hrs
Trudy Peters
United States
United States
Native in German
&
English
Works in field
United States
Related KudoZ points
:
50
price presentation
may be a possibility.
Preisoptik refers to the visual aspect of a price, even the type of letters chosen for displaying the price.
A crucial question is: Can the use of such a price presentation tactic be justified? ... The second study incorporates a wider array of price presentation ...
www3.babson.edu/Publications/ JR/PastIssues/Volume80Issue1/pricing.cfm - 25k
Preisoptik refers to the visual aspect of a price, even the type of letters chosen for displaying the price.
A crucial question is: Can the use of such a price presentation tactic be justified? ... The second study incorporates a wider array of price presentation ...
www3.babson.edu/Publications/ JR/PastIssues/Volume80Issue1/pricing.cfm - 25k
10 hrs
price overview/vision of prices
the system enables those in charge to have the clearest possible vision of their price system and its different elements
2 days 14 hrs
price perception
...the purchaser has a perception of the price based on personal prejudice.
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