English to Spanish Marketing

Many sports nutrition brands are evolving and focusing on the Actives rather than the Athletes in order to gain mass appeal
current product portfolio addresses the Mass consumer…
New products are targeted to supplement base products
a) Heritage of XXXX Name
c) Strong focus on "core consumers"
So if the athletes are the usual consumers of these products... are they the core consumers? what is confusing me is that this is promotion for products that are now directed to the "common human being" and not excercise fanatics