English to Spanish Bus/Financial Cinema, Film, TV, Drama

Hola a todos,

¿Podrían ayudarme con el nombre de este acuerdo?

Encontré esto en Wikipedia, pero no me doy cuenta del equivalente en español.

A first look deal is an arrangement, usually in the film industry, where either a company or in some cases an individual enters into a commercial agreement with a studio under which they must allow the studio the right of first refusal in relation to developing and/or producing a project the individual or company is promoting. If the studio declines to take up the project, then it can be offered to other potentially interested parties.

La frase completa es:

The new first-look agreement sees Brazil's largest broadcaster commit to acquiring a range of programming from XXX's exceptional 50,000 hour catalog, until 2012.

Muchas gracias.