Glossary entry

English term or phrase:

Account Plan

French translation:

Stratégie de la relation client

Sep 28, 2008 10:53
15 yrs ago
16 viewers *
English term

Account Plan

English to French Marketing Business/Commerce (general)
The Account Plan represents your strategies and action plans for building and sustaining a long-term relationship with the Account.

Discussion

Non-ProZ.com Sep 28, 2008:
Account Plan Hi Ian,
It's about a training program for executives in an Intenationl company, and among other things it covers SWOT analysis, account's Business Objectives and strategy, and the relationship assessement. Account Plan is the title of the document, and the sentence à quoted before is their definition of the Account Pan. Thanks for yur help.
Sophie Marker
Ian Davies Sep 28, 2008:
Hi Sophie, is it about an Advertising Agency?

Proposed translations

2 hrs
Selected

Gestion de la relation client

Pour arriver à un résultat satisfaisant, les systèmes de gestion des relations clients - Customer Relationship Management (CRM) en anglais - doivent permettre aux responsables d’entreprise de mieux comprendre leurs clients pour adapter et personnaliser leurs produits ou leurs services.
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4 KudoZ points awarded for this answer. Comment: "Thanks to Norman, who gave me a first good idea, and also to Juliette who added further to it."
+1
2 hrs

stratégie de relation client

I would use the above, and translate "strategies" later in the sentence by a synonym like "politiques".

I agree with Norman's suggestion, but think that here you want the Plan (Stratégie) rather than the activity (gestion).

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Note added at 2 hrs (2008-09-28 13:48:09 GMT)
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According to Ghit frequency, it seems that the "de" could be included or not.
Peer comment(s):

agree Radu DANAILA
5 hrs
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2 hrs

plan de compte/ plan comptable

tout simplement

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Note added at 2 hrs (2008-09-28 13:14:16 GMT)
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http://www.google.fr/search?q=plan comptable&sourceid=navcli...

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Note added at 2 hrs (2008-09-28 13:20:32 GMT)
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PS: PLAN COMPTABLE serait sans doute mieux que "plan de comptes"

"Le** plan comptable** est l'ensemble des règles d'évaluation et de tenue des comptes qui constitue la norme de la comptabilité. Le **plan de comptes**, c'est-à-dire la liste des comptes numérotés est un des éléments du plan comptable. C'est à tort que le langage usuel réduit souvent le plan comptable au seul plan de comptes." http://fr.wikipedia.org/wiki/Plan_comptable

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Note added at 5 days (2008-10-03 20:34:10 GMT)
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Je reviens juste pour confirmer et fournir un autre lien.
Account plan = chart of account (= plan comptable)... et c'est une partie essentielle de tout business plan: http://www.dynamicbusinessplan.com/answer.asp?ID=91

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Note added at 5 days (2008-10-04 01:53:27 GMT)
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http://dictionnaire.reverso.net/business-anglais-francais/ch...
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