Glossary entry (derived from question below)
Spanish term or phrase:
prescriptor
English translation:
influencer / buying advisor
Added to glossary by
Bubo Coroman (X)
Oct 18, 2007 15:15
16 yrs ago
48 viewers *
Spanish term
Spain
prescriptor
Spanish to English
Bus/Financial
Tourism & Travel
I am having a terrible time with this word. It appears throughout the presentation. The first paragraph is representative of how its being used through out. The second paragraph contains information regarding who this company views as "presriptores"
Trasladaremos el “XXXXXXXXX Service” al lugar de trabajo de nuestros prescriptores. Tras concertar una cita, será el propio staff del hotel quien realice la visita. Vestirán sus uniformes más emblemáticos y servirán un coffe break, un brunch o un Afternoon Tea al más puro estilo “XXXXXXXXXXX”.
Para la consecución de nuestros objetivos y en respuesta a nuestra estrategia, proponemos la creación de unos mecanismos de comunicación que se irán adaptando a nuestro público objetivo, tanto clientes habituales y potenciales como a ***prescriptores entendiendo por estos industria turística y medios de comunicación ****.
Trasladaremos el “XXXXXXXXX Service” al lugar de trabajo de nuestros prescriptores. Tras concertar una cita, será el propio staff del hotel quien realice la visita. Vestirán sus uniformes más emblemáticos y servirán un coffe break, un brunch o un Afternoon Tea al más puro estilo “XXXXXXXXXXX”.
Para la consecución de nuestros objetivos y en respuesta a nuestra estrategia, proponemos la creación de unos mecanismos de comunicación que se irán adaptando a nuestro público objetivo, tanto clientes habituales y potenciales como a ***prescriptores entendiendo por estos industria turística y medios de comunicación ****.
Proposed translations
(English)
| 4 +1 | influencer |
Bubo Coroman (X)
|
| 4 | Promoter |
Eileen Brophy
|
| 4 | expert |
Edward Tully
|
| 4 | sponsors |
Lydia De Jorge
|
| 4 | Líder de opinión |
Erika Ramos De Urquidi
|
| 3 | decision maker |
ormiston
|
Change log
Oct 23, 2007 20:07: Bubo Coroman (X) Created KOG entry
Proposed translations
+1
31 mins
Selected
influencer
2.28 million hits using a Yahoo search.
From the 1st link:
"Clout. That topic has been popular lately. In a marketplace where consumers are deluged daily by 10,000 to 30,000 commercial messages and 200 or so personalized messages, key influencers increasingly help shape how products and services are bought, perceptions formed and trends launched.
Influencers have become the ‘holy grail’ for today’s marketers. Nearly every organization acknowledges the value of and feels the impact of influencers."
The 2nd link is to the Wikipedia entry "Influencer Marketing".
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Note added at 1 hora (2007-10-18 17:11:59 GMT)
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If you would like a very general word, you could use "recommenders", or "advocates". "Recommenders" is the word that runs through a WordReference thread entitled "prescriptor", where the term is defined like this: "Un prescriptor es alguien que recomienda tu producto (por ejemplo, un arquitecto al constructor) sin que tenga en principio capacidad de decidir la compra."
http://forum.wordreference.com/showthread.php?t=97523
From the 1st link:
"Clout. That topic has been popular lately. In a marketplace where consumers are deluged daily by 10,000 to 30,000 commercial messages and 200 or so personalized messages, key influencers increasingly help shape how products and services are bought, perceptions formed and trends launched.
Influencers have become the ‘holy grail’ for today’s marketers. Nearly every organization acknowledges the value of and feels the impact of influencers."
The 2nd link is to the Wikipedia entry "Influencer Marketing".
--------------------------------------------------
Note added at 1 hora (2007-10-18 17:11:59 GMT)
--------------------------------------------------
If you would like a very general word, you could use "recommenders", or "advocates". "Recommenders" is the word that runs through a WordReference thread entitled "prescriptor", where the term is defined like this: "Un prescriptor es alguien que recomienda tu producto (por ejemplo, un arquitecto al constructor) sin que tenga en principio capacidad de decidir la compra."
http://forum.wordreference.com/showthread.php?t=97523
Note from asker:
| Influencer, the Wiki article was great. But can I say that they are going to serve lunch to "influencers"? Can we find another word that encompasses all influencers whether they are part of the industry - travel advisors - or media? |
Peer comment(s):
| agree |
Emma Goldsmith
: Thanks Deborah, this solved my problem 3 years' later :)
1055 days
|
|
many thanks Emma, kind regards! - Deb
|
4 KudoZ points awarded for this answer.
Comment: "The agency representing the customer had me use "buying advisors". But I think that influencer is really the right word. Some industries have particular influencers, for instance this one could have been "travel advisors". If I had my way, I probably would have put "travel advisors and other influencers". Base on the wiki article and some additional research, influencer marketing is definitely a correct usage, which makes those who influence our decision about which hotel we stay in, "influencers"."
1 hr
Eileen Brophy
Spain
Spain
Native in English
Specializes in field
Spain
The Right Word Used in the Right Context
Native in: English (Variant: UK)
Works in: Spanish to English, English to Spanish
Related KudoZ points
:
16
Promoter
Promoter
Promoters develop marketing strategies for events ranging from rock concerts to international chess tournaments. Event promoters work with television, ...
www.princetonreview.com/cte/profiles/dayInLife.asp?careerID... - 32k - Cached - Similar pages - Note this
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Note added at 1 hr (2007-10-18 16:45:15 GMT)
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http://www.proz.com/kudoz/1131741
The asker chose another option but in this context I think promotor is a better choice.
Good luck!!!
Promoters develop marketing strategies for events ranging from rock concerts to international chess tournaments. Event promoters work with television, ...
www.princetonreview.com/cte/profiles/dayInLife.asp?careerID... - 32k - Cached - Similar pages - Note this
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Note added at 1 hr (2007-10-18 16:45:15 GMT)
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http://www.proz.com/kudoz/1131741
The asker chose another option but in this context I think promotor is a better choice.
Good luck!!!
1 hr
Edward Tully
Native in English
Because your words matter
Native in: English (Variants: UK, US) 
Works in: Spanish to English
Related KudoZ points
:
110
expert
perhaps a more general word will do here - good luck!
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Note added at 2 hrs (2007-10-18 17:16:03 GMT)
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here you can just add the field, "industry experts", "travel experts" etc., and the "opinion forming" meaning is implicit...
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Note added at 2 hrs (2007-10-18 17:16:03 GMT)
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here you can just add the field, "industry experts", "travel experts" etc., and the "opinion forming" meaning is implicit...
2 hrs
decision maker
it's tricky ! don't know if this could work here - i.e. people who dictate consumer opinion / make choices for them. I presume 'trendsetters' is off track ?
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Note added at 2 hrs (2007-10-18 17:24:53 GMT)
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via the French term 'prescripteur' I found that the literal translation 'prescriber' got most votes (not limited to medical nowadays). I also noted 'consumer motivator'. Any help ?
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Note added at 2 hrs (2007-10-18 17:24:53 GMT)
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via the French term 'prescripteur' I found that the literal translation 'prescriber' got most votes (not limited to medical nowadays). I also noted 'consumer motivator'. Any help ?
2 days 7 hrs
Lydia De Jorge
United States
United States
Native in Spanish
&
English
Works in field
United States
Don't just say it, say it right!
Native in: Spanish 
, English
Works in: English to Spanish, Spanish to English, English, and 1 more.
Related KudoZ points
:
52
sponsors
,
3262 days
Erika Ramos De Urquidi
United States
United States
Native in Spanish
United States
Native speaker. Reliable and accurate.
Native in: Spanish
Works in: English to Spanish, Spanish to English
Líder de opinión
Aunque en la mayoría de las publicaciones se utiliza la palabra |influencer|, encontré esta opción que me ha parecido adecuada.
Discussion