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English to Danish: Press release (Translation/Transcreation and localisation to fully target the Danish consumer's) General field: Marketing Detailed field: Advertising / Public Relations
Source text - English Temu reveals 2023 UK online shopping trends, rolls out a thrifty holiday gifting guide
● Clothing, home decor, kitchenware, and beauty are among the most popular categories for British shoppers on Temu in 2023
● In 2023, young BritsTemu users searched most for phone accessories, beauty products, and apparel
7 December 2023, Berlin – With the start of the winter and the holiday season, Temu, a popular online e-commerce platform known for its affordable pricing, has revealed what Germans have been shopping for most in 2023. Clothing, home decor, lifestyle hacks, and beauty turned out to be among the most popular categories, while Christmas-related items were high on the search terms for consumers.
European consumers are looking to spend less on holidays this year, in particular, cutting down on presents for others (39%) and treating themselves (37%), according to the latest research. Furthermore, shoppers have indicated that they will cut spending on clothing and home decor.
The shopping trends from Temu show how consumers are seeking to stretch their budgets by going to the e-commerce platform for both daily necessities as well as discretionary purchases due to its affordable pricing. German shoppers are also looking for unique and personalized gifts to make this winter season extra special while keeping spending low.
“When shopping, our consumers look for two things: uniqueness and value. People strive to buy things that reflect their individuality while also not affecting their budget”, comments Temu spokesperson.
An ultimate holiday gift guide
In November 2023, Temu became the most downloaded mobile application in Germany. The platform is committed to empowering consumers to lead their best lives and to afford what they need and want without breaking the bank. This winter, the platform has introduced a curated collection of gifts that will help shoppers find the perfect holiday presents for less than 20 euros. The gift guide showcases unique and trending products that will make pet lovers, fashionistas, home décor fans, and tech enthusiasts happy.
"At Temu, we believe that gifting should be accessible and filled with heartfelt meaning," said Temu spokesperson. "Our curated gift guide reflects the latest trends while keeping budget-conscious shoppers seeking unique gifts in mind."
Translation - Danish Temu afdækker tendenserne for dansk nethandel i 2023 og lancerer en prisvenlig guide til julegaver
● Tøj, boligindretning, køkkenudstyr og skønhed er blandt de mest populære kategorier for danske kunder på Temu i 2023.
● Unge danske brugere af Temu søgte i 2023 mest efter telefontilbehør, skønhedsprodukter og tøj
7. december 2023, København - Med vinterens og julens begyndelse har Temu, en populær online handelsplatform som er kendt for sine overkommelige priser, afsløret, hvad danskerne har shoppet mest efter i 2023. Tøj, boligindretning, livsstilshacks og skønhed viste sig, at være blandt de mest populære kategorier, mens juleartikler lå højt på listen over forbrugernes søgeord.
Ifølge den seneste undersøgelse forventer de europæiske forbrugere at bruge færre penge på julen i år, især på gaver til andre (39 %) og på selvforkælelse (37 %). Desuden har kunderne tilkendegivet, at de forventer at skære ned på udgifterne til tøj og boligindretning.
Købstendenserne fra Temu viser, hvordan forbrugerne forsøger at strække deres budgetter ved, at bruge platformen til både daglige fornødenheder og ekstra indkøb, på grund af dens overkommelige priser. Danske kunder er også på udkig efter unikke og personlige gaver, der kan gøre denne vintersæson ekstra speciel samtidig med, at de holder udgifterne nede.
"Når vores forbrugere shopper, kigger de efter to ting: Unikhed og værdi. Folk stræber efter at købe ting, der afspejler deres individualitet, samtidig med, at det ikke påvirker deres budget", fortæller talsmand fra Temu.
Den ultimative guide til julegaver
I november 2023 blev Temu den mest downloadede app til shopping i Danmark. Platformen ønsker at give forbrugerne mulighed for, at leve deres bedste liv og samtidig have råd til det, de har brug for og lyst til - uden at tømme pengepungen! Denne vinter har platformen introduceret en udvalgt samling af gaver, der hjælper kunderne med at finde de perfekte julegaver til under 150 kr. Gaveguiden viser unikke og populære produkter, som vil skabe glæde hos dyrevenner, fashionistas, boligindretningsfans og tech-entusiaster.
"Hos Temu mener vi, at gaver skal være tilgængelige og fyldt med hjertevarme," siger en talsmand for Temu. "Vores udvalgte gaveguide afspejler de nyeste tendenser, samtidig med at vi tænker på budgetbevidste kunder, der ønsker unikke gaver."
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Years of experience: 5. Registered at ProZ.com: Jan 2023. Became a member: Jan 2023.
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Bio
+5 years of experience in EN>DA Translation | Proofreading & Review | Localization | Transcreation | MTPE
"Louise has done an excellent job in this translation project and has been a very appreciated Team member. All her work has been on time, or rather ahead of schedule, whilst maintaining quality. She follows the guidelines and asks the right questions. I can thoroughly recommend louise!" (Jessica Waywell, STTS)
Welcome to my profile! I am here to help you achieve your translation goals, so please feel free to get in touch through my profile or[email protected]My CV is available upon request.
My background as a Danish Native Translator includes +5 years of professional experience and a proven track record in translation- and localization services, specializing in the fields of Marketing, Medical, and Technical. Excellent written and communication skills, with an organized and systematic approach. Delivers a high level of accuracy in English to Danish translations, with an in-depth understanding of cultural nuances; to effectively bridge communication. Dedicated to accuracy and reliability!
• Marketing: I am offering translation of all types of marketing content including; social media copy, blog posts, website content and localization (UI strings, etc.), brochures, product descriptions, press releases, advertising, and campaigns - and adapting it into Danish in the most accurate, engaging and impactful way possible!
• Medical: I am an authorized Health Care Assistant with +10 years of experience and an official Danish license in the administration of pharmacy/medicine. Besides that, I have different courses and certificates in medical translation. I have experience translating various medical documents according to EMA Standards/Guidelines; PIL, SPC, SDS, forms, instructions, etc.
• Technical: I am mainly offering translating descriptions and manuals/instructions for medical instruments/devices/machines.
(Samples from my fields of expertise are available upon request)
Skills:
• Demonstrated reliability and trustworthiness in professional collaborations
• Excellent communication skills
• High attention to details
• Computer skills, including CAT tools such as MateCat, MemoQ, etc.
• Ability to adapt to changing technology and software
• Market Research
• Creative development of original terminology and effective localization strategies
• Troubleshooting abilities
• Organization- and Time Management
Services:
• English > Danish (primary)
• Danish > English
• Translation
• Proofreading / Review
• MT - Post Editing
• Transcreation
• Localization
Education and Certificates:
Clinical Trials and Medical Documentation Certificate, Proz - 2024
Medical Translation Certificate, Proz - 2024
Post-Editing Certificate, RWS- 2023
Communication Skills Certificate, e-college learning - 2022
Customer Service Certificate, e-college learning - 2022
License in Medicine & Pharmacology - 2012
Authorization Health Care Assistant: Health Care, Nursing, Medical/Pharmacology - 2009
GED Vestre Borgerdyd Gymnasium, Denmark – 2003
Languages:
Danish (Native), English (C1 Advanced), Norwegian (B1 Intermediate), Swedish (B1 Intermediate)
Member since Jan '23
