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English to French: Criteo - State of Mobile Commerce. United States H1 2016 General field: Bus/Financial Detailed field: Marketing
Source text - English Preface
Criteo released the first State of Mobile Commerce Report in Q4 2014. An ongoing series, our research examines mCommerce trends and provides marketers with insight into online shopping behavior as the consumer path to purchase evolves. This report reveals that mobile transactions passed desktop as more retailers adopted consumer-friendly mobile sites and transaction-driving commerce apps. Originally a quarterly report, the study will now be published semi-annually to provide more granular insights and actionable strategies.
Key finding
A tipping point: For the first time, the leading 25% of mobile retailers saw 50% of their sales from mobile.
Top verticals pull away: Fashion brands extended their lead over other sub- categories. Sporting Goods and Mass Merchant categories also showed a strong increase of 23% and 19% year-over-year, respectively.
Apps reign: Apps remain the most efficient channel for retailers, driving a larger percentage of shoppers down the purchase funnel and converting at 3x the rate of mobile web.
Winners take all: In mobile commerce, it’s win or go home. Marketers with the best mobile sites and apps take a significantly larger share of the mobile spoils.
Translation - French Préface
Criteo a publié son premier rapport sur l’état du commerce mobile au dernier trimestre de 2014. Dans le cadre d’une série de travaux en cours, notre investigation identifie les tendances du m-commerce et fournit aux marketeurs de précieuses informations sur le comportement des consommateurs en ligne dans un contexte d’évolution constante du parcours d’achat. Ce rapport révèle que les transactions sur mobile ont dépassé celles sur ordinateur car de plus en plus de distributeurs adoptent des applications de m-commerce qui les facilitent, ainsi que des sites mobiles qui respectent les consommateurs. Initialement prévue comme un rapport trimestriel, cette étude sera maintenant publiée chaque semestre avec l'objectif de fournir des informations précises et des stratégies exploitables.
Les points clés de l’étude
Un tournant : Pour la première fois, le quart des plus gros distributeurs sur mobile y ont réalisé plus de 50% de leurs ventes.
Les verticales dominantes continuent de gagner du terrain : Les marques de mode progressent dans leur domination sur les autres catégories. Les catégories des accessoires sportifs et de la grande distribution ont fortement progressé, avec des augmentations respectives de 23 % et 19 % d’une année à l’autre.
Le règne des applications : Les applications restent le canal le plus efficace pour les distributeurs car elles engagent davantage de consommateurs dans le parcours d’achat et convertissent trois fois plus que le web mobile.
Winners take all : Dans le monde du commerce mobile c’est “gagne ou rentre chez toi”. Les marketeurs avec les meilleurs sites et les meilleures applications mobile sont ceux qui remportent la plus grande part du butin du m-commerce.
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Translation education
Master's degree - Université Rennes 2
Experience
Years of experience: 8. Registered at ProZ.com: Nov 2017.
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Bio
Name: Maxime Bachelier
Nationality: French
Based in: Paris
Profession: English to French
translator
Training: Master’s degree in
International Marketing & Management (and Foreign Languages / Translation)
in France and the UK
Professional experiences: various marketing
positions for companies in the media, advertising and technological fields in
France and the UK.
Recent translation projects: e-commerce websites for
major audio products companies, press release for a luxury tea brand, online
exams for Microsoft certifications, cryptocurrency web app, contracts for a
real-estate agency, technical manual for an air filtration company...
I’ve been a translator for more than 7 years but also
have professional experience in marketing positions for
international companies. As a marketing manager, I gained skills in managing
projects and customers. That’s why, as a freelance translator, I enjoy working directly with brands and ensuring great communication as well as their satisfaction.
My career in marketing also trained me in creating sales and communication
material and understanding what makes a brand. My
work will respect your brand identity and support your marketing efforts to
reach French-speaking customers.
Main fields (but not
restricted to): Marketing/Communications, Business/Finance,
Media, IT/Technical, Legal
Keywords: french, english, translation, proofreading, editing, subtitling, desktop publishing, SEO, SAO, marketing. See more.french, english, translation, proofreading, editing, subtitling, desktop publishing, SEO, SAO, marketing, business, legal, digital advertising, tourism, music. See less.
