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Glossary entry

Spanish term or phrase:

capacidad de prescripción

English translation:

capability to influence

Added to glossary by peterinmadrid
Mar 16, 2014 16:29
10 yrs ago
4 viewers *
Spanish term

capacidad de prescripción

Spanish to English Other Journalism The internet and the newspaper business in Spain
Los grandes medios, obviamente, están en ello. En el plano de la prensa local, xx cree que tiene una buena oportunidad. “Contamos con grandes ventajas en el negocio de Internet. Una de ellas es que tenemos una gran capacidad de prescripción de nuestras marcas. Mientras tengamos la posibilidad de prescribir y seamos capaces de utilizar la tecnología adecuadamente, seguiremos teniendo proyecto”, señala Luis Enríquez, consejero delegado de la compañía, editora de ABC y de los principales diarios regionales.
Proposed translations (English)
4 recommendation capability

Discussion

maryblack Mar 17, 2014:
key influencer This is the term usually used in marketing for people who have the ability to influence others' opinions and get them behind the brand.
neilmac Mar 17, 2014:
"Prescripción" here means "recommendation". " Prescriber is a trusted figure like a doctor or some other professional perceived as reliable and trustworthy. An opinion shaper, a mover and shaker.
Billh Mar 16, 2014:
http://jimc.medill.northwestern.edu/wp-content/upl In initial stages of the process, a place brand facilitator
can serve as a catalyst and guide for communities
- this role is more of a brand translator, rather than
a brand prescriber. Since conflict will arise among
diverse stakeholders as they attempt to negotiate
brand meaning, an effective facilitator must encourage
collaborative tactics in order for a shared identity
lorenab23 Mar 16, 2014:
I am not done This glossary entry by Charles Davis can be helpful:
http://www.proz.com/kudoz/spanish_to_english/textiles_clothi...
lorenab23 Mar 16, 2014:
Found this Prescriptores Prescriptores Definición Clientes que recomienda nuestra empresa y/o nuestros productos o servicios. Se puede prescribir por convenciminento y bondad que tenemos del producto o por contratación de esta prescripción a través de personajes famosos - See more at: http://www.foromarketing.com/node/2167#sthash.fRaTr9kV.dpuf
lorenab23 Mar 16, 2014:
It looks like in this case "prescripción" is specific lingo which I am yet to figure out what it is but see here: La compañía nace con el objetivo de aportar soluciones de comunicación y prescripción de marcas a través de contenidos de entretenimiento realizados a medida
http://www.programapublicidad.com/nace-the-blackout-project-...
La prescripción, ese objeto tan deseado por las marcas
http://www.puromarketing.com/38/14278/prescripcion-objeto-de...
philgoddard Mar 16, 2014:
What does that mean?
Billh Mar 16, 2014:
capacity for prescribing our brands .

Proposed translations

15 hrs
Selected

recommendation capability

After a lot of research.... I think this is it :-)



--------------------------------------------------
Note added at 15 hrs (2014-03-17 08:00:16 GMT)
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http://socialmediatoday.com/pamdyer/1711991/importance-brand...
Reference:

http://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/cs/linkedin_hp_case_study_us_en_130314.pdf

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3 KudoZ points awarded for this answer. Comment: "Thank you, Cecilia."
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