Apr 19, 2011 02:55
13 yrs ago
Japanese term
反響営業
Japanese to English
Marketing
Management
これは、英語では何と表現すべきでしょう。
一応、今のところ、Feedback based marketing と訳していますが、自己流です。
一応、今のところ、Feedback based marketing と訳していますが、自己流です。
Proposed translations
(English)
Proposed translations
10 hrs
Tomoyuki Kono
United Kingdom
United Kingdom
Native in Japanese
Specializes in field
United Kingdom
Medical & marketing specialist
Native in: Japanese 
Works in: English to Japanese, Japanese to English, Sanskrit to English, and 2 more.
Related KudoZ points
:
4
Selected
direct response marketing
これはdirect response marketingの別称（訳語）ではありませんか？よく「反応」「反響」にあたる語が省略されてダイレクトマーケティングといわれるものと同じように感じられます。
以下の記述は、www.d-z.co.jp/dzterm/ta.html からの引用です。
ダイレクト・マーケティング （direct marketing）
商品やサービスの販売元が、流通を介さずに広告媒体を通じて直接消費者に働きかけて反響を得るマーケティング手法のこと。主に通信販売、電話による販売勧誘、テレビショッピング、インターネット通信販売（オンラインショッピング、ネット通販）等が利用する。
ダイレクト・レスポンス広告 （direct response advertising）
ダイレクト・マーケティングに使われる広告で、消費者からの直接反応を狙う広告のこと。ダイレクト・レスポンスアドとも言う。
以下の記述は、www.d-z.co.jp/dzterm/ta.html からの引用です。
ダイレクト・マーケティング （direct marketing）
商品やサービスの販売元が、流通を介さずに広告媒体を通じて直接消費者に働きかけて反響を得るマーケティング手法のこと。主に通信販売、電話による販売勧誘、テレビショッピング、インターネット通信販売（オンラインショッピング、ネット通販）等が利用する。
ダイレクト・レスポンス広告 （direct response advertising）
ダイレクト・マーケティングに使われる広告で、消費者からの直接反応を狙う広告のこと。ダイレクト・レスポンスアドとも言う。
4 KudoZ points awarded for this answer.
Comment: "なんとなくピンとくる表現ですね。ありがとうございます。"
-1
1 hr
cross-media marketing (if based on marketing context)
It depends on the context, in the example I found of it's usage, (talking about business practices) then promotion-base business or cross media/advertising-based business. If you are talking about a marketing model then cross media marketing
Example sentence:
http://jyouhoukan.net/column/hankyoueigyou.htm
http://en.wikipedia.org/wiki/Cross-media_marketing
Peer comment(s):
| disagree |
cinefil
: http://ameblo.jp/miyako-dori/entry-10601262069.html, http://en.wikipedia.org/wiki/Cross-media_marketing
58 mins
|
5 hrs
Soonthon LUPKITARO(Ph.D.)
Thailand
Thailand
Thailand
EN-TH-JP: large volume tech/buzz/legal
Native in: Thai
Works in: English to Thai, Japanese to Thai, Thai to English, and 8 more.
11 hrs
feedback-based marketing (or sales)
Personally, I don't think it can be expressed better than what you have already suggested since "反響" is defined as: reaction, reverberation, echo, repercussion [source: Nelson's Japanese Character Dictionary]
So, the marketing is based on some sort of feedback or reaction.
--- Here is a website that speaks along those lines:
http://www.diprose.com/internet-marketing/benefits-of-web-ba...
The internet is a great source of market information. It can be used for marketing research to record customer perceptions of products/services. A company website can be used to collect information about specific customer preferences and requirements, thus aiding the company in building long-term customer relationships. It can also be used to create two-way feedback based on the information gathered.
--- Also please see the below where "feedback-based advertising" is mentioned numerous times:
http://books.google.com/books?id=Sms4ZourklEC&pg=PA183&lpg=P...
So, the marketing is based on some sort of feedback or reaction.
--- Here is a website that speaks along those lines:
http://www.diprose.com/internet-marketing/benefits-of-web-ba...
The internet is a great source of market information. It can be used for marketing research to record customer perceptions of products/services. A company website can be used to collect information about specific customer preferences and requirements, thus aiding the company in building long-term customer relationships. It can also be used to create two-way feedback based on the information gathered.
--- Also please see the below where "feedback-based advertising" is mentioned numerous times:
http://books.google.com/books?id=Sms4ZourklEC&pg=PA183&lpg=P...
14 hrs
Feedback marketing
"Feedback marketing" --This is simple and direct.
Reference comments
1 day 22 hrs
Reference:
FYI
direct response
By Laura Lake, About.com Guide
Definition: Promotions that permit or request consumers to directly respond to the advertiser, by mail, telephone, e-mail, or some other means of communication. Some practitioners use this as a synonym for Direct Marketing.
http://marketing.about.com/od/marketingglossary/g/dirrespons...
By Laura Lake, About.com Guide
Definition: Promotions that permit or request consumers to directly respond to the advertiser, by mail, telephone, e-mail, or some other means of communication. Some practitioners use this as a synonym for Direct Marketing.
http://marketing.about.com/od/marketingglossary/g/dirrespons...
Discussion
Translation by Takeyama
original text
反響営業とは、新聞・テレビ・雑誌・折込チラシ・DMなどの媒体を使って消費者にPRして、それを見て興味が出た、又は欲しくなって、連絡をしてきたお客に対いして（反響のあった）だけ、営業をかける営業スタイルでして、質の高い反響が沢山有る場合の営業社員は、労せず売上を確保する事が出来ます。