Glossary entry (derived from question below)
German term or phrase:
Ausrichtung
English translation:
focus
Added to glossary by
Rolf Klischewski, M.A.
Oct 24, 2002 10:56
21 yrs ago
1 viewer *
German term
Rachel
Ausrichtung
German to English
Bus/Financial
Business/Commerce (general)
Geschäftsführer Christian Brühe: „Wir haben sehr frühzeitig auf die Marktveränderungen reagiert. Darum konnten wir unsere Umsatzrendite nahezu halten.“ Die strategische Ausrichtung – die Entwicklung und Umsetzung kreativer und kosteneffizienter Kommunikationslösungen – will Uniplan in Zukunft konsequent fortsetzen.
Proposed translations
(English)
| 5 +3 | focus |
Rolf Klischewski, M.A.
|
| 3 +7 | strategic orientation |
Jonathan MacKerron
|
| 5 +1 | direction |
Alexander Schleber (X)
|
| 4 | focus |
GAK (X)
|
Change log
Oct 1, 2009 13:06: Ulrike Kraemer changed "Level" from "Non-PRO" to "PRO"
Oct 1, 2009 13:06: Ulrike Kraemer changed "Field" from "Other" to "Bus/Financial" , "Field (specific)" from "(none)" to "Business/Commerce (general)"
Proposed translations
+3
3 mins
Rolf Klischewski, M.A.
Native in German
It's all about localization!
Native in: German 
Works in: English to German, German
Related KudoZ points
:
4
Selected
focus
strategic focus
52,400 hits on Google
52,400 hits on Google
4 KudoZ points awarded for this answer.
Comment: "Thanks"
+1
8 mins
Alexander Schleber (X)
Belgium
Native in German
&
English
Specializes in field
Related KudoZ points
:
256
direction
Another possiblity.
"alignment" does not work in this context. "Focus" is fine, depending on how you feel the rest of the text.
"alignment" does not work in this context. "Focus" is fine, depending on how you feel the rest of the text.
Peer comment(s):
| agree |
Daniel1 (X)
: This is best
3 hrs
|
8 mins
+7
52 mins
Jonathan MacKerron
Native in English
Retired as of Jan 2019!
Native in: English
Works in: German to English, French to English
Related KudoZ points
:
156
strategic orientation
yet another possibility
Peer comment(s):
| agree |
Richard George Elliott
2 hrs
|
| agree |
Bellinda Zabcic (X)
: I find this tobethebest solution as it emphasises the "Ausrichtung" as a direction in which the company's strategies lead.
2 hrs
|
| agree |
Barbara Lawson
2 hrs
|
| agree |
Steffen Walter
2 hrs
|
| agree |
Susan Geiblinger
6 hrs
|
| agree |
Elvira Stoianov
7 hrs
|
| agree |
Robin Ward
: Like "orientation" best too.
19 hrs
|
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