Glossary entry (derived from question below)
Apr 4, 2009 14:16
15 yrs ago
German term
Mediakontakt
German to English
Marketing
Advertising / Public Relations
Context is a cultural institution giving examples of the great benefits achieved by its commercial sponsors. Specifically this is a case study of one of the sponsors and a list of benefits/activities it carries out, such as x number of gift bags it gives away, such and such kind of advertising campaign it puts on, etc. One of the points on the list is x number (in the millions) of *Mediakontakte* during a particular cultural event. Does this mean the number of times a journalist interacts with the company? That seems unlikely. So just the number of interactions the company has with potential customers? Can't get my head around it. The number is very specific, eg. 8.879.301
Thanks!
Thanks!
Proposed translations
(English)
| 4 | media exposure |
Ingrun Wenge
|
| 3 | Exposure in media (media contact) |
me kreuiter
|
Proposed translations
19 hrs
Ingrun Wenge
Germany
Germany
Native in German
Specializes in field
Germany
Focus on Quality & Style
Native in: German 
Works in: English to German, German to English
Related KudoZ points
:
12
Selected
media exposure
The term is frequently used in media research and refers to the exposure of a person to a specific medium, e.g. website, television or magazine.
Reference: e.g. Pawlenka, Fachwörterbuch Werbung, Marketing, Medien (2007)
Reference: e.g. Pawlenka, Fachwörterbuch Werbung, Marketing, Medien (2007)
4 KudoZ points awarded for this answer.
Comment: "This seems to be it. Thank you!"
24 mins
me kreuiter
Native in English
Specializes in field
CREATIVE, CONCISE, CAPABLE WORD-CRAFT
Native in: Afrikaans 
, English
Works in: German to English, French to English, English to Afrikaans, and 2 more.
Exposure in media (media contact)
I think it refers to specific media exposure given to the sponsor; e.g. the number of times the sponsor company is promoted by exposure in the media.
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Note added at 6 hrs (2009-04-04 20:19:51 GMT)
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I understand that companies make donations to "Context" and then they receive something in return; e.g. 2 million people watching the event on TV or finding information on the net about a cultural event and then the site displays the sponsor's logo, etc. Thus, mediakontakt and free advertising to the benefit of the sponsor??
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Note added at 6 hrs (2009-04-04 20:19:51 GMT)
--------------------------------------------------
I understand that companies make donations to "Context" and then they receive something in return; e.g. 2 million people watching the event on TV or finding information on the net about a cultural event and then the site displays the sponsor's logo, etc. Thus, mediakontakt and free advertising to the benefit of the sponsor??
Note from asker:
| ah - you've given me an idea. Could it be media mentions? |
Discussion