Glossary entry (derived from question below)
French term or phrase:
le cadre patrimonial de la marque
English translation:
the historic framework of the brand
Added to glossary by
Helen Shiner
Oct 17, 2008 11:29
15 yrs ago
French term
France
Localisation and content creation
Native in: English (Variants: UK, French, US, Australian, British, New Zealand, New Zealand, UK, US, British) 
Works in: French to English, English
le cadre patrimonial de la marque
French to English
Marketing
Photography/Imaging (& Graphic Arts)
design, marketing
A design agency rep talking about what they do for brands.
Proposed translations
(English)
| 3 +2 | the historic framework of the brand |
Helen Shiner
|
| 2 | creating a national heritage framework (context?) for our brands |
Jonathan MacKerron
|
Change log
Oct 17, 2008 11:41: writeaway changed "Field" from "Art/Literary" to "Marketing"
Oct 21, 2008 12:42: Helen Shiner changed "Edited KOG entry" from "<a href="/profile/121183">Sasha Barral-Robinson's</a> old entry - "le cadre patrimonial de la marque"" to ""the historic framework of the brand""
Proposed translations
+2
1 hr
Helen Shiner
United Kingdom
United Kingdom
Native in English
Specializes in field
United Kingdom
Arts/Academic translator - Art historian
Native in: English
Works in: German to English, French to English
Related KudoZ points
:
96
Selected
the historic framework of the brand
or as John Peterson has it elsewhere so well - I guess this refers to the brand's history but within a context - its reception, what it was aimed at, etc. as well as the changing designs per se. So it is about the historic resources (if you like the brand's heritage) that they as designers are able to call upon and make reference to. At least, that is how I would understand it.
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Note added at 4 days (2008-10-21 12:43:17 GMT) Post-grading
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Thank you, Sasha
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Note added at 4 days (2008-10-21 12:43:17 GMT) Post-grading
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Thank you, Sasha
Peer comment(s):
| agree |
Emma Paulay
: Historical rather than historic, I think.
28 mins
|
|
Thanks, Emma
|
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| agree |
Fabio Barbieri
29 mins
|
|
Thanks, Fabio
|
4 KudoZ points awarded for this answer.
Comment: "Thank you"
17 mins
Jonathan MacKerron
Native in English
Retired as of Jan 2019!
Native in: English
Works in: German to English, French to English
creating a national heritage framework (context?) for our brands
my stab without more to go on, what kind of product are we talking about here?
'positioning our brands in a national heritage framework'?
'positioning our brands in a national heritage framework'?
Reference comments
55 mins
Reference:
Description of 'la marque et son patrimoine'
This is very relevant IMO.
Peer comments on this reference comment:
| agree |
Helen Shiner
: We seem to have got to the same place at the same time - great minds...
7 mins
|
| agree |
Silvia Brandon-Pérez
: Excellent reference link...
3 days 19 hrs
|
|
Yes, I thought it was useful too.
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Discussion
It is a generam statement that could apply to French or English brands, but they seem to work with French brands a lot: La Poste, SNCF, etc