Glossary entry (derived from question below)
English term or phrase:
a “prototypical brand panic move”
English answer:
a typical thing for a brand that is frightened that it is losing its appeal
Added to glossary by
Taghreed Mahmoud
May 30, 2012 18:31
12 yrs ago
English term
Egypt
My Passion: Legal Language
Native in: Arabic 
Works in: Arabic to English, English to Arabic, English
a “prototypical brand panic move”
English
Marketing
Marketing
Dear Colleagues,
I am translating the following paragraph and I find it very difficult to understand the phrase "a “prototypical brand panic move”. Would you kindly help me by rephrasing such phrase, so that I could understand it and translate it correctly?
Gap has used the same logo for over 20 years, instantly recognizable with its stretched, white letters against a navy blue background. Yet the company recently released a new logo, created in collaboration with the customer community, to widespread indignation. It has been called a “Microsoft Word” creation and a “prototypical brand panic move”. Gap is already rethinking the change.
Thanks million times in advance..
I am translating the following paragraph and I find it very difficult to understand the phrase "a “prototypical brand panic move”. Would you kindly help me by rephrasing such phrase, so that I could understand it and translate it correctly?
Gap has used the same logo for over 20 years, instantly recognizable with its stretched, white letters against a navy blue background. Yet the company recently released a new logo, created in collaboration with the customer community, to widespread indignation. It has been called a “Microsoft Word” creation and a “prototypical brand panic move”. Gap is already rethinking the change.
Thanks million times in advance..
Responses
| 4 +3 | a typical thing for a brand that is frightened that it is losing its appeal |
Jenni Lukac (X)
|
Responses
+3
5 mins
Selected
a typical thing for a brand that is frightened that it is losing its appeal
Rather than surveying people or thinking about it for a long time, the company suddenly changed their signature logo to freshen up its image.
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Note added at 43 mins (2012-05-30 19:14:47 GMT)
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I meant to say that it was a typical thing for a brand this frightened...TO DO. Concerning katsy's question (an interesting question) the Free Dictionary defines prototypical as: 1. An original type, form, or instance serving as a basis or standard for later stages.
2. An original, full-scale, and usually working model of a new product or new version of an existing product.
3. An early, typical example.
4. Biology A form or species that serves as an original type or example.
The writer was probably thinking about the second possibility.
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Note added at 43 mins (2012-05-30 19:14:47 GMT)
--------------------------------------------------
I meant to say that it was a typical thing for a brand this frightened...TO DO. Concerning katsy's question (an interesting question) the Free Dictionary defines prototypical as: 1. An original type, form, or instance serving as a basis or standard for later stages.
2. An original, full-scale, and usually working model of a new product or new version of an existing product.
3. An early, typical example.
4. Biology A form or species that serves as an original type or example.
The writer was probably thinking about the second possibility.
Note from asker:
| Thanks so much |
4 KudoZ points awarded for this answer.
Comment: "Thanks so much for your valuable help."
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