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Glossary entry

English term or phrase:

laddering technique

Spanish translation:

método o técnica de encadenamiento

Added to glossary by caro1504
Mar 23, 2007 17:52
17 yrs ago
7 viewers *
English term

laddering technique

English to Spanish Bus/Financial Advertising / Public Relations Market Research
From instructions on a survey:
"Try to go beyond the pure product features (laddering technique)"
I googled "tecnica de escalera" but got zip interesting.
Proposed translations (Spanish)
4 método o técnica de encadenamiento
3 +2 laddering
5 Técnica de laderring (escalamiento)

Proposed translations

8 mins
Selected

método o técnica de encadenamiento

.
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4 KudoZ points awarded for this answer. Comment: "Me gusta esto, y las demas sugerencias tambien, gracias a todo/as :-)"
+2
1 hr

laddering

Se utiliza en más dominios (médico, farmaceútico, Internet, etc), pero para MR es usa el término inglés:
"Laddering Indagación sistemática que permite identificar las relaciones entre los atributos del producto-concepto, las aspiraciones que éste satisface en el ..." (www.esmefar.com/esmefar2006/contenidosmt/est_cualitativos.p...
www.eada.edu/formacio/programaTemari-page.html?activitatID=...
www.estimesa.com/noticias.php?id=1
www.giaa.inf.uc3m.es/docencia/archivos/iconoc/tema3.pdf


Peer comment(s):
agree Swatchka
3 hrs
gracias, Swatchka.
agree Maria_Elena Garcia Guevara
3 hrs
gracias, Malega.
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8 hrs

Técnica de laderring (escalamiento)

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